The 6 Most Important Steps to Business Success on Twitter

In case you are one of the people who haven’t taken the plunge into the Twitterverse yet, a definition may be in order. In simple terms, Twitter users have 140 characters to answer the question, “What’s happening?”

This social site is still going strong and is officially defined as a social networking and micro-blogging service. You can think of Twitter updates as mini blog posts written in 140 characters or less.

Twitter is a little different from any other form of social media, but at its heart it is essentially a communication tool. When people first begin using it, it can seem a bit confusing.  You may wonder, how can I really type anything of substance in 140 characters or less—and how can I make the most of it once I’ve signed up?

I personally built a large part of my own business through Twitter and many of my clients and students also report great success with this social media site, so what exactly is it that we are doing to bring about such stellar results?

Upon really giving it some thought, I came up with six important steps you can follow to get the most out of your time on Twitter.

1. Set Yourself Up for Success.

When you create your Twitter profile at twitter.com, be sure to use a real photo of yourself and list your location and website URL.  For your Twitter bio, you don’t get much room, so be sure to include a succinct description of what it is you do.

Tip: Include keywords in your bio that reflect how you want to be found in a search.

2. Understand Twitter Lingo.

Twitter has spawned a whole new world of vocabulary—some clever, some silly.  There are some basics you should be aware of, as you’ll surely come across them being used sooner or later.  Brush up on the meanings of terms like “re-tweet,” “direct message,” “hashtag” and more.

Tip: Check out the “Twittonary.”

3. Build Your “Tribe.”

The more people you follow on Twitter, the more followers you’ll gain and the richer your experience will be.  Use directories like Twellow and Wefollow and Twitter’s own “find people” function to get started.  Look for people who fall into your ideal target market by searching by keyword and/or location.

Tip: Search everything on Twitter in real-time by using search.twitter.com.

4. Build Those Relationships.

This is where the rubber hits the road.  I always say that Twitter works if you work it. First, understand why you are there and what your goals are, engage in 2-way conversation (instead of just broadcasting and promoting your own stuff all the time), continually follow good people and use Twitter consistently—once every two to three weeks does not a consistent user make!  If you have made the decision to use Twitter as a marketing tool, then really use it.

Tip: Find key people to build relationships with by using Listorious to search Twitter lists by category.

5. Generate Valuable Tweets.

Getting stuck on what to tweet about is a common stumbling block.  Be sure to share links and resources that reinforce your expertise, ask and answer questions, re-tweet and acknowledge others and show some of your personality.

Tip: Use tools like stufftotweet.com and the twitthis button to make finding and spreading content super simple.

6. Manage Your Time and Your Strategy.

Use a productivity tool like Hootsuite, a desktop client like Seesmic or Tweetdeck, and utilize Twitter lists and Facebook applications such as Selective Tweets to automate, delegate and save you valuable time.

Tip: Check out this post on social media productivity tools to get you up to speed.

The biggest Twitter takeaways?

•    Understand why you are there and what you are trying to achieve;
•    Spend a good a good amount of time interacting and engaging with others;
•    Mind your manners: for every 1 promotional tweet, do roughly 10 non-promotional tweets;
•    Share valuable content—yours and others’;
•    Take advantage of the many tools and applications that can boost your productivity

Follow my advice, and in no time, you’ll be tweeting like a pro. :-)

5 Simple Steps to Holding Your Own Teleseminar

I hold teleseminars regularly, usually about once a month.  I remember being anxious planning my very first free one, wondering how successful it would be.  Imagine my joy when I had almost 90 people end up registering for it!

Since then, I’ve found teleseminars to be some of the easiest and quickest money I’ve made in my business.

Whether you hold a paid call, or a free call to upsell to a paid service or product or just to build your list, let’s take a look at what’s involved.

Pick a Date and Topic

The first step is to come up with a topic that you believe your target market or audience would be interested in learning more about on the call.  Then, get it on the calendar. (Not sure what they would want to hear about?  Just ask them!)

Tuesdays through Thursdays at 8pm Eastern Time have been shown to be the best times to hold teleseminars, but you also want to make sure it makes sense for your particular market.

Pick a Bridge Line

If you are just starting out with teleseminars, using a free conference line is fine.  Do a Google search for free + conference line and you are sure to find lots of no-cost options.  Most of these services will even record the call for you, so you can let your registrants know that the audio will be provided afterward if they can’t make it live.

Market It

The importance of this step cannot be over-emphasized!  You want to focus most of your energy here. (Give yourself at least 2 weeks before the call to market it.)

First, you’ll need to create a registration page on your website or blog to direct people to where they can sign up.  (Once they register, they will be sent the call-in information.)

Then, get the word out in as many ways as you can: through your email list and newsletter, through affiliates, on social media sites, on message boards, through your blog, through conference call listing services and more.

Prepare Your Content

This will likely take you less time than you think.  Start with an outline of your topic—3 to 4 main talking points will usually be sufficient.  You can then flesh those points out to fill an hour-long call.  Or, come up with 45 minutes worth of content and leave 15 minutes at the end for Q&A.  You can also create a handout for the participants and distribute it beforehand as a bonus that they can use to follow along with the call.

Hold Your Call

This is where it all comes together!  Find a quiet spot, grab a glass of water and your notes and don’t forget to begin recording.  Take a deep breath and welcome everyone to the call.

Yes, it really is that simple!  Of course, each of those five steps have some smaller steps involved underneath them, but these are the main pieces you will need to have in place to hold your own successful call.

Oh, and if you are feeling nervous about doing your very first teleseminar, know that that is very normal.  Once you’ve got one under your belt they just get easier and easier.

The best part?  The sooner you get them going, the sooner you can literally begin creating cash on demand in your business.  There’s nothing better than that! :)

Top WordPress Plugins YOU Should be Using Right Now

Plugins are one of the reasons WordPress is so popular as a blog platform.  Plugins add functionality to your site and allow it to do almost anything you can imagine.

WordPress itself was built to be very “lean” and simple—and plugins exist so that each user can tailor their site exactly the way that they would like.  They can be installed easily too—right from within the dashboard of your blog.

Basic Plugins

There are over 9000 plugins, but here are a few “non-negotiable” ones I feel that every WordPress user should add:

Akismet: This is a filter that catches spam comments for your review.

Google XML Sitemaps: Sitemaps are an XML file that include all of the pages of a website in order for the search engines to index and reference them.  It is thought that using them helps search engines find your content quicker, therefore allowing your site to enter the rankings sooner.

All in One SEO Pack: What this plugin does is allow you to easily control and edit the Title, Meta description, and meta tags for each post you write and your entire blog.  Translation? This plugin helps optimize your site so that it ranks higher in the search engine results when someone searches for what you offer.

Advanced Plugins

As I mentioned, there are a ton of plugins available out there to enhance your WordPress blog.  The few I just went over are what I consider the minimum to have to get started.  The most important thing to focus on once you have those installed is getting content onto your blog and getting traffic to it.  However, for future reference, here are some of the other plugins I use and find helpful that you may want to add down the line:

WordPress Gravatars: This uses the emails of people who comment on your blog to display their Gravatar.   What’s a Gravatar?  It’s a small photo that accompanies your comments or posts on blogs around the web.  Be sure to sign up for yours free here.

What Would Seth Godin Do: It has a funny name, but this is a pretty clever and useful plugin. I use this so that new visitors to my blog see a small box above each post that says “If you’re new here, you may want to subscribe to my blog posts or request my free E-course. Thanks for visiting!” After 5 visits the message goes away—it’s great for encouraging new readers to subscribe.

Subscribe to Comments: This allows the readers of your blog to be notified by email when new comments are posted to an entry.  This is usually used when someone wants to see the follow-up comments on a post that they themselves have commented on.

As you can probably tell from this small sampling, with the help of plugins, there’s no limit to what your WordPress blog can do.  If you want to see just how big a selection of choices you have, check out this plugin directory and start exploring for yourself.

Let me know in the comments if this has been helpful to you and whether you have any favorites you’d also add to this list!

My Story; Or How Social Media Kinda Saved My Life

Whenever I do a teleseminar I always give a little bit of background on who I am and why the participants should listen to me.  After all, there are lots of other people who have things to say about using social media and online marketing for business.

Some of you in my community might already know my story, but if not, I wanted to share a little bit about it here on the blog.

Who the Heck am I?

Not so long ago, I was unhappily working in a job at a company that wasn’t doing so well financially and I was feeling really restless and unfulfilled and knew I wanted to have my own business. But, having always had a job, I was unsure how to make the leap and anxious about losing the “security” of a paycheck.

Being someone who always knew that it’s better to learn from people who are where you want to be (instead of fumbling around trying to figure it all out yourself), I began seeking out mentors. That search led me to several people who each taught me some valuable things about personal development, business success and marketing.

The Oh, $%*@ Moment

However, it wasn’t until one day when I decided to make a HUGE (and frankly, very scary) financial leap of faith to hire a mentor and coach (who herself was making well into the 6 figures) who would completely change my life.  In fact, I joke that the universe must have seen I was ready to really play big when I made that decision to hire her—because 3 weeks later I was promptly laid off from my job!

When that happened I was filled with a mix of emotions—fear about what I was going to do, of having had made that big financial commitment and then suddenly being without a job; but then it turned into a kind of nervous excitement because I knew with my coach’s guidance and my own determination there was no turning back and this was my time. I was determined (and had no choice really) to learn as much as I could about building a successful and sustainable business online.

You might wonder why online?  Well, I had just recently gotten married and I was dead set on finding a way to make a really good income without the commute, the lack of control and the lack of true financial opportunity associated with most jobs—and to do it BEFORE we started a family.  Because I knew that when we DID decide to have children, I wanted to be home with them, unlike my own working parents who were never able to be home with me growing up. My parents—like many people’s parents—worked really hard to provide for us but the sacrifice was that they had to be gone all the time.

So, there I was with no job having JUST spent a LOT of money to hire this person to guide me in my business.

The bottom line was, I HAD to make this work.

As I studied under my coach privately for over a year (and continue to), I soaked up all her experience and knowledge like a sponge.  Not only that, but I began implementing like crazy. Although the financial investment was considerable, the shortcuts, accountability and support I was getting was priceless.

For the first time in my life, I knew I was going to achieve my long-held dream of having my own business.

My Social Media “Salvation”

Around the same time, this thing called social media was absolutely blowing up and I began to feel very drawn to it.  I discovered I had a real knack for helping others simplify and implement social media as a marketing strategy.

Combining it with the online marketing and other business skills I was learning through my coach, I began growing my business by leaps and bounds.  People were sitting up and taking notice of this success and were constantly asking me what it was that I was doing.  Because I knew I could map out exactly what I was doing and help others achieve the same results I had—most likely in much less time—I decided to create a real-world, sort-of blueprint for consistently bringing in new clients and customers using the Internet.

See, I was learning from someone who had figured out that it is not about you working harder, but working smarter, and that really rubbed off on me and stayed with me.

And I want to tell you that if you are trying to do this too, that it doesn’t have to be so hard.

So, it took me awhile to flesh out (and write out) the system that I use and follow every day that consistently brings me more customers, clients and income month after month. But now that I have, I regularly share with you (through this blog, my newsletter and my products and programs) the steps that laid the foundation for my business—and made it so I don’t have to struggle—to get clients, to make money, and just to enjoy life.  Because money is great, but it’s also about the lifestyle, right?  Because it’s hard to truly enjoy money when you are always working like a dog.

Starting from Nothing

So, the point of sharing all of that is to show you that I really went from literally NOTHING—no business, no list, no clients, no name recognition, no money—to the enjoyable and profitable business I have today. And it’s important to me for you to realize that this is real-world, practical information and teachings—not some pie in the sky theory or get-rich-quick scheme.  And they are steps YOU can easily and successfully follow too.

I’m happy to announce that I will be again sharing the exact steps I used and STILL use in my business on my next free teleseminar.  Believe me, I understand how frustrating it is to have a bunch of moving parts that you just can’t figure out how to put together. But I’ve spent several years learning from extremely successful mentors and teachers who have demystified the world of online marketing for me—and I can’t to share what I’ve learned with YOU.

You can sign up here for the call and I really hope to have you on the line. :-)

How to Make Your Blog More Social Media Friendly

Having a blog is a great step in the right direction if you are looking for ways to dive into social media. Conversations are at the core of what it’s about, after all.

However, there is a lot more that you can do once you’ve got that blog up and running. You can think of your blog as a hub connecting all of your social media activities—and you’ll want to encourage visitors to interact with you socially in as many ways as possible.

Here are some ideas that you can run with.

Social Badges, Buttons and Widgets (Oh My!)

Why not advertise your social presence while you have your readers’ attention? There are many different ways to do this.

For example, Facebook offers Fan Boxes for those users with Fan Pages. These allow Page administrators to advertise their Page right on their website or blog. If you don’t have a Fan Page and want to let people know about your personal Facebook profile instead, you can also add a badge to your site provided by Facebook. Use the “Create a Profile Badge” link all the way at the bottom on the left-hand side of your profile.

Facebook Connect is another option—this is a tool that allows software, websites, mobile devices and more to integrate with Facebook and send information between them.

Want to encourage your readers to follow you on Twitter? A simple Google search shows that there are many different badges out there to add to your site. Twittercounter.com has one of my favorites-the “big bird button” has a sleek design that displays your number of followers.

Finally, Google Friend Connect and MyBlogLog are two online services that allow web users to connect with their friends on different websites. These free services help foster community around blogs and blog authors.

Submission Buttons

If you use the WordPress blog platform, a wonderful plugin to use is Sociable. This adds a row of buttons to the bottom of your posts for various social sites and tools such as Twitter, Facebook, LinkedIn, Digg, StumbleUpon and more. This way, readers can easily submit your content to be bookmarked, voted on and shared.

If you aren’t a WordPress user, the ShareThis or AddThis buttons are a great alternative.

Share-Friendly Content

It goes without saying that you want to add content to your blog that provides lots of value for your readers. This is what builds your subscriber base and ultimately determines your success. Some content is more “shareable” than others.

As one example, people just love lists. “Top 10 tips on….” “7 Ways to….”—you get the idea. Consider adding these types of posts to the mix, because readers are more apt to share them.

It’s also worth mentioning headlines. Keep in mind what might be attention-grabbing when you write your blog posts’ titles. People will be more likely to not only read further, but to share it with others and have those people share it too.

These days, people expect to be able to interact with you when they visit your site. Make it super simple for them and they’ll be back for more!

Photo credit: Aravind Ajith

5 Facebook Fan Page Tips to Get You Set Up for Success

Looking to start a Facebook Fan Page? Smart move!  But before you debut it, you’ll want to make sure your Page is set up for success.

One of the very first things you need to do when you set up a new Page is to give it a title.

Tip: It’s important to use keywords in your Page’s title that are related to your business.  Think about how you want to be found in the search engines.

We all know that when people are looking for products or services these days, they’re not going to the Yellow Pages—they’re going to the Internet!  So, you want to be findable above all else. The good thing is that you don’t have to do any fancy search engine optimization type stuff, you just have to think about how people might search for what it is you and your business offers.

For example, a local photographer might not just title her Page “Jane Smith Photography,” if that is her business name, but she might also add something like “Jane Smith Photography—Philadelphia wedding portraits” or something similar.

Tip: Choose your Page’s title carefully—as of now, Facebook does not let you change it once your Page has been created.

You do want to try to strike a balance between being descriptive and not being too lengthy with your Page title because each time you add content to your Fan Page your title will be added to each post.

One nice thing about Fan Pages is that Facebook allows you to fill everything out to your liking and then publish it to go live only when you’re ready.

Tip: Go to “Edit Page” under your Fan Page pic then Settings–>Edit–>Published Status and set to “Unpublished (visible to no one but admins).”

You also want to choose a good, clear photo for your Page.  If you are an individual who is essentially the face of your business, you’ll want to consider a close-up head shot of yourself as opposed to a logo.  (People may recognize famous logos like Coca Cola or Major League Baseball, but not necessarily yours!)

Tip: Something that is little-known is that the ideal size for a Page’s picture is 200 pixels wide by 600 pixels high, so that’s something you might want to take into consideration.

A couple of other things to note: make sure you have filled out the Info tab on your Page will all the relevant information about your business.  It’s up to you whether you want to include items like your phone number, address or hours, but at least be sure to give a little background on your company and your website and/or blog URL.

There is also a small box underneath your picture where you can add a little blurb about your business.  I always encourage people to fill this out because it is one of the first things the eyes are drawn to after your picture.  I call it the “5 second commercial” box—you can use it to give a quick description as well as provide your web address.

Tip: When placing your URL in this box, make sure to include the http:// part of the address—this makes it clickable.

Hopefully, those tips help get you off to a running start with your own Fan Page.

But, if you’re reading this and still wondering what the point of a Fan Page is, here are what I consider the top four goals that you should be aiming for when using Facebook to market your business:

1) To get found by those who are looking for your services or products;
2) To find and interact with current and potential clients and customers;
3) To build a community around your business; and
4) To create awareness of your content and offerings.

Oh, and come visit me on my Fan Page if you’d like and feel free to share the link to your own if you have one in the comments below. :)

WordPress Rocks! Have Your Own Website Up and Running in Just a Few Short Hours

Want your own website or blog for your business without having to be at the mercy of a Webmaster? (With all due respect to those Webmasters out there!)

If so, there is no better choice than WordPress.  In fact, I believe it is the best out there, and many others would agree.

There are actually two versions available: one at WordPress.org and one at WordPress.com.  The main distinctions are that with WordPress.com you don’t have to download software, purchase hosting or manage a server.  However, when you sign up for a WordPress.com blog, you will receive a URL like “mysite.WordPress.com” as opposed to “mysite.com” unless you map a domain—at an added cost.  You also do not control the database or the software with the WordPress.com version.  Because of these distinctions I always recommend the WordPress.org version, which is also known as the “self-hosted” version.

WordPress is a very powerful platform for several reasons.  It has a huge community of developers behind it who are constantly creating new plugins and themes, which give WordPress lots of useful functionality.  This community involvement has also led to an enormous amount of documentation, which is readily available to users.  Additionally, its rapid development cycle means features are cutting edge and security and bug issues are quickly taken care of.

Add to that the fact that it’s super simple to use, it’s free and inherently search engine optimization friendly and you’ve got a fantastic way to begin building that all-important web presence for yourself.

WordPress is especially known for being a powerful blogging platform—and just a reminder about why blogging is great if you are in business—because solid, regular content is king! The more quality content you create on the web, the more you are seen as an expert in your particular niche and the more you improve your search engine rankings.

Not looking to blog? You can still use WordPress as a traditional website, and many people do. This is because it functions as a “content management system,” allowing you to set a static front page, add new pages easily, use it as a portfolio, gallery or e-commerce site and more.  The best part?  If you don’t want to wait for (or pay for!) a Webmaster to make changes and adjustments to your site, you don’t have to.  WordPress makes it easy for anyone to administer his or her own site without needing heavy technical knowledge or coding ability. Definitely something worth celebrating!

So don’t wait any longer—check out WordPress today and begin enjoying your very own home on the web in just a few short hours.

Do you use and love WordPress?  If so, let me know what you like best about it in the comments.