Stuck in a Content-Creating Rut? 8 Offline Tips to Get Your Juices Flowing

We all experience a drought of ideas once in awhile, even those of us who consider ourselves pretty creative. For myself, I used to think something drastic or out of the ordinary had to happen for me to get back on track. Lately I have realized that seemingly small things in everyday life can help give me a jump start. Here are some of the simple ideas which have worked for me.

1. Take a different route.

This is one of my favorites. Sometimes just altering the way you get to a frequently visited destination can seem to rearrange things in your brain. If you work in an office, try it on your way to or from work. If not, switch up your route to the gym or the grocery store and see what happens. We do so many things on autopilot every day—it can pay to shake up the routine.

2. Read an interesting book or watch a movie in a different genre than you are used to.

This can get you thinking, feeling and talking about long-buried or rarely-broached topics and questions. Who knows what might come up?

3. Journal.

As someone who has kept a journal on and off since I was 8 years old, I can definitely attest to the power of this one. You can use this to do a stream of consciousness thing or a more structured exercise like a Q and A with yourself. Marketer Ali Brown mentioned on a recent teleseminar that when she’s looking for answers she simply writes down her question in a notebook with an “A” after it. Often she will come back to that space and have an answer to fill in. Try this method. Bottom line, give yourself permission to dream, vent or even just doodle in your journal. It’s cheaper than therapy!

4. Nap Time.

Some of us never take naps in the middle of the day because we don’t think we could ever get that tired that early. Some people just adamantly consider themselves non-nappers. But all of us have felt drained at some point well before bedtime. Give it a shot—lay down and let yourself doze off. Whether it’s for an hour or two or a quick 20 minutes, sometimes giving our brain a rest can do wonders for renewing our innovative spirit.

5. Rearrange the furniture.

This can feel so good once you’ve done it. Whether you decide to go feng-shui with your home office or just move the sofa to the other side of the room, deliberately shuffling the patterns of your brain can give a boost to your creativity.

6. Engage people you usually ignore in conversation.

It could be the girl who always looks down that works in the local drugstore or the quiet doorman in your building. You’ll be surprised at where the conversation goes, or at the very least, feel proud of yourself for facing and engaging that person you usually try to avoid.

7. Chunk it.

In Harry Alder’s book Boost Your Creative Intelligence, he explains this as “taking a problem to a higher or lower level.” For example, Alder uses a word like “dog.” Logically chunking up would go to “pet” then “mammal,” “animal,” “living thing” and so on. Chunking down would go to a part of a dog like “tail” or a breed like “dachshund.” An activity like this can sharpen your focus as well as alleviate overwhelm if that is what has you stuck.

8. Dust off that dictionary.

While I often jump on m-w.com to look up a word in a pinch, there is something to be said for cracking open the old-school version. Pick out a random word and then try formulating ideas, sentences or scenarios around it. While giving yourself the freedom to let your mind wander often works well, purposely being restrictive with your thoughts in this way can also enhance the creative process.

These tips usually help me a lot better than mindlessly web surfing or channel flipping. For me, when I start doing those things out of frustration or because I’m experiencing a writer’s block, I know I am only temporarily escaping the “stuckness” without really alleviating it.

Try some of these and see how they work for you. Whatever you do, don’t just stare into a blank Word document waiting for inspiration to strike! At the very least, get up and get the blood flowing.

Happy creating. :)

Simple Ways to Get More Visitors to Your Blog or Website


You’ve picked the domain, decided on the design and started posting great content that showcases your expertise. 

The hard work is over, right?

Not exactly—after all, you need people to actually read that useful content that you’re diligently cranking out. So how do you get those eyeballs to your site? There are literally hundreds of ways to drive traffic to your blog or website, but here I will highlight just a few of the ways to drive traffic and generate interest in what it is you have to offer.

Write articles: Most of the article directories online are free to submit your articles to. They usually allow you to add a resource box at the end, which can include a blurb about you and your business and a link back to your site.  Some of the directories I like to use include Ezine Articles, Go Articles, Idea Marketers and Articles Base.

Comment on other blogs: When you comment on other high-traffic blogs in your niche you not only get a link back to your own site, you’re also boosting your site’s visibility in front of the blog owner and the others leaving comments.

Social media: Provide links to your latest posts on sites like Facebook, LinkedIn and Twitter and invite your friends and followers to leave their thoughts on the particular topic in the comments.  You don’t want to do this for every post as it might be viewed as spamming—but it’s perfectly acceptable to occasionally encourage others to click through and read a post you feel particularly proud of.  Also, be sure to include your site’s URL in all of your profiles.

Hold a contest: A great way to generate interest in your site is to hold a contest where the entries are comments left on your post.  For example, you could give away someone else’s product in exchange for writing a post about it and then publicize the contest through your social networks.

Email signature: Most of us send numerous emails in any given day—capitalize on this by adding a link to your site in your signature line.

Basic SEO: You don’t need to be super-knowledgeable about search engine optimization to benefit from it.  If you use the WordPress blog platform, install the All in One SEO Pack plugin. This post gives some simple and easy to understand tips on SEO in general.

Post in forums: Many online forums and message boards will allow you to use a short signature line at the end of your posts.  You can include a link to your site here.

Blog directories: A simple Google search will reveal that there are many blog directories online where you can list your site for free.  These sites are important because they provide a way to get links to your site—which boosts your ranking in the search engines.  A good list of some of the best directories is here.

Guest post: Reach out to fellow bloggers in your niche and offer to guest post for them.  Make sure you find out specifically what kind of topics they are looking for and that your audiences both compliment each other.  Offer them a spot guest posting on your blog as well.

Link to other blogs: It’s a good idea to give “link love” to other bloggers by mentioning them in post once in awhile and providing a link to their site.  Think of it as good blogging “karma.”

Post valuable content regularly:
I’ve saved what is probably the most important strategy for last.  Many times, this is what makes the difference between blogs that succeed and those that fail.  The above tips are effective for sure, but in the long run this is what will keep people coming back for more as well as draw new readers in.

Photo credit: qualityhostingnow

An Affordable Way to Learn WordPress—We Start Wednesday!

I was thrilled with the big turnout we had last week for my complimentary teleseminar “Wild About WordPress: 7 Reasons Why it’s Now Super Simple to Create Your Own Customer and Client-Attracting Website—FAST, Without HEADACHES, and for FREE!” We had several hundred people registered!

If you missed out, don’t worry—you can still get the audio:

http://shesgotclients.com/postwordpresscalloptin

I’m also offering you $50.00 off towards my BRAND NEW course “Website Without Worry: Step-by-Step Strategies to Using WordPress, the Number One FREE Web Platform to Gain Clients and Customers FAST!”

Created especially for solopreneurs and small business owners, this 4-part webinar series will walk you through EXACTLY how to use WordPress to create an effective and affordable website of your own.

And I also threw in some pretty sweet bonuses as well. :)

You can learn all about it now at http://websitewithoutworry.com

But don’t wait—we start this Wednesday, June 16. You won’t want to miss out on this info-rich, step-by-step course.

Hope to “see” you in class!

Help! I Just Need to Know How to START Online! (Ever Felt That Way?)

Everyday, more and more people decide they want to explore the possibilities of working online. Maybe they already have a business, and are just ready to use the Internet to put some systems in place that leverage their time and effort. Or, they long to start their own business and are enticed by the idea of the “laptop lifestyle” and the freedom of working for themselves.

Often, however, people end up stuck or in information overload trying to make sense of what seems like a million moving pieces. It’s hard to make progress when you feel like you barely know where to begin.

Of course everyone’s business is different, and there’s unfortunately no “one size fits all” template that someone can just hand to you. But there is a general flow to how online businesses operate, so if you are truly at a standstill right now wondering where in the world to focus, these few steps should get you pointed in the right direction.

1) Be clear on the who, the what and the how of your target market.

It may not seem like the most exciting place to begin, but it is still really important. Who do you serve? What is it they need? And how to you plan to help them with what it is they need? This does take a bit work to discover if you aren’t clear on it yet. But once you have those specifics narrowed down, reaching your target market online becomes a whole lot easier.

2) Start building your list.

The easiest way to do this is to put up a website. It could be a full-blown, traditional brochure site, a blog, or even just a one-page “invite site” where the main focus is just to have people sign up for your list in exchange for some type of freebie such as an e-course, a checklist or a short e-book or special report. The great thing is that today this is easier than ever to do. With easy-to-use free publishing tools like WordPress, you can have a simple website up and running in just a couple of hours. Really! You then want to encourage people to sign up for your freebie in as many ways as possible—through social media, blogging, message boards, you name it.

3) Commit to communicating with your list on a regular basis.

One of the most effective ways to do this is through an electronic newsletter, or “e-zine.” An e-zine can be as simple as a plain text email with a couple of helpful tips for your readers—to a HTML version with pictures, an article, listings of your upcoming events and more. An e-zine is something that can be easily forwarded so that word spreads about you, and it can also help establish you as an expert in your niche and keep you top of mind when it comes to the people on your list.

One final piece of advice: get going NOW. Realize that the time will never be “just right” and you’ll never have ALL of your ducks in a row. My own coach has a mantra that I wholeheartedly agree with when it comes to doing business online: “done is better than perfect.” The sooner you adopt that view, the sooner you will see success.

And now that you know where to start, no more excuses, ok? :)

Are You Making Social Media More Complicated Than it Needs to Be? Some Top Back-to-Basics Tips

Someone asked a question on a message board the other day, and it started me thinking again about something I’ve been noticing more and more lately.  The question was basically “Have any of you landed any business from your social media connections?”

It’s a perfectly valid question, to be sure—and I decided to take a moment to reply to it.  My answer was a resounding yes, but as I clarified, not in a “Hey, let me hire you right off of Facebook/Twitter/LinkedIn etcetera” kind of way some people might be looking for.

In fact, it doesn’t usually happen that way, folks.

This idea that social media is somehow supposed to function as a direct sales channel goes hand in hand with what I have been seeing more of lately—people seeming to want to make social media a lot more complicated than it needs to be.

In the amount of time someone has gone back and forth debating how much time it’s going to take out of their schedule, worrying about what to say and stressing over whether “social media really works,” they could have already set up a profile, started connecting and be well on their way to seeing that yes—it really and truly does work.

Here’s how social media has produced results for me.  By using it for both a mix of business and regular old conversation, I have built:

1. Visibility for myself and my services and products
2. Know, like and trust for my personal brand
3. Connections with movers and shakers in my niche
4. Subscribers to my blog and email list

These are the things that lead to business, clients, customers and sales. Remember offline networking? It works the same way there as well. Somehow add the words “social media” into the picture and we are thrown into a tizzy of over-thinking and begin to forget this.

The main keys as I see them?

1. Being consistent (Popping in once every few weeks isn’t going to help you out much.)
2. Sharing personality AS WELL AS business info (Don’t be afraid to do this!)
3. Encouraging continued connection OUTSIDE of social media sites (Blog, newsletter, free teleseminars, etc.)

I tweeted about this tendency to over-complicate the other day and mused that it essentially came down to “connect, engage, repeat.” Someone replied that this was “simple, yet brilliant” but I can’t take the credit there. :)  It really is as uncomplicated as that.

Now, all you have to do is jump in—and I promise, the water’s fine!

I would love to hear your thoughts…

Photo credit: darkpatator

Free Teleseminar on WordPress: Wednesday June 9th, 2010

It’s a fact. To succeed at marketing your business online you need a website. (And no, a Facebook Page is not an acceptable substitute! ;) )

You can be out using every social media site under the sun, but if you have nowhere to send your friends, fans and followers outside of them…well, then you’re probably just wasting your time.

You don’t have to stress though, because you’re invited to a special complimentary call with me!

“Wild About WordPress: 7 Reasons Why it’s Now Super Simple to Create Your Own Customer and Client-Attracting Website—FAST, Without HEADACHES, and for FREE!”

By now, everyone knows you need a website if you are going to succeed at marketing online.  Heck, you may even have one already…but you’re just tired of the time, cost and aggravation associated with it.

That’s why I’ve put together this special call to share with you some of my top tips, strategies and information on how the WordPress web platform can save you time, money and frustration…so you can concentrate on what you do best—running your business!

You’ll want to join me on this complimentary teleseminar where I reveal exactly how you can have this simple, zero-cost platform working for you—in no time.

This free call is being held Wednesday, June 9, 2010 at 8PM Eastern and I’d love to have you on the line with me.

Click here to learn more and register now.

Hope to hear you on the call. :)