How long have you been doing what you do and how did you get to be a Relationship Marketing Mentor?

To answer how I got to where I am, coaching entrepreneurs just like you to grow successful businesses that they love, let’s go back a little while…

I’ve always been interested in media, communication and technology. In college it was mass media—TV and radio.  But you can say I’ve been an Internet junkie since I was a teenager, it’s always been fascinating to me.

I started my first blog in 2004, and as new media was really coming to the forefront—what people began referring to as Web 2.0—I became really enamored with it.

Around the same time, I was bit by the entrepreneurial bug and ended up starting a couple of small, part-time businesses. I became painfully aware of how big of a role marketing played in keeping a solo business afloat. (I.e., I wasn’t making any money!) It wasn’t enough to just be good at your craft; you had to get the word out about yourself in a BIG way.  But I didn’t relish the idea of running around to networking meeting after networking meeting.  I thought that there had to be a better way.

I began noticing that more and more entrepreneurs were using the Internet to market themselves and their businesses.  Since I was so comfortable with technology, I really immersed myself in learning all of these online marketing techniques.

There started to be a buzz around this thing called social media and I was drawn to how it could be used to connect to all of these potential clients and customers.  And, be done in a very natural and authentic way.  As I used it to market my own businesses, I discovered I also had a real knack for helping others simplify and implement social media as a strategy. Because so many entrepreneurs struggle with marketing, I realized there was a real need to teach these techniques.

Then, in the depths of the recession in early 2009, I had a defining moment.  I ended up getting laid off from my job and I took that as my opportunity to hang out my “virtual shingle” as a full-time entrepreneur. I was determined (and had no choice really) to build a successful and sustainable business online.

Why online?  I had just recently gotten married and I was dead set on finding a way to make a really good income without the commute, the lack of control and the lack of true financial opportunity associated with most jobs—and to do it BEFORE we started a family.  Because I knew that when we DID decide to have children, I wanted to be home with them, unlike my own working parents growing up.

I began growing my little consulting business by leaps and bounds, with almost nothing but social media.  People were sitting up and taking notice and constantly asking me what it was that I was doing.  Because I knew I could map out exactly what I was doing and help others achieve the same results I had (in even less time)–I decided to create a real-world, step-by-step system for consistently bringing in new clients and customers using the Internet.  That “roadmap” became my best-selling 6 Simple Steps to Kick Start Your Social Media Success System™.

People loved the content of that system and began to ask for even more personalized help from me to implement what they were learning.  As I worked with more and more private clients in a coaching capacity, I began seeing that a need to better learn how to market may have brought them in the door initially, but that the other necessary component of being a high-achieving entrepreneur is having a success mindset.

Today, the work that I do with my clients is very much focused on both of those crucial pieces, and I am devoted to helping women entrepreneurs make more money, enjoy more freedom, and stand out as a go-to leader and expert in their field through the power of authentic marketing—AND a mindset that comes from a place of prosperity.

What types of clients do you work with?

I work with people just like you who are driven, talented solo entrepreneurs who just haven’t been taught how to leverage the Internet to build their business, attract clients, and market themselves in an effective and authentic way.  I’ve worked with a variety of different professions, including:

Authors Life Coaches Speakers
Business Coaches Marketing Consultants Trainers
Consultants Nutritionists Virtual Assistants
Copywriters Photographers Web Designers
Event Planners Productivity Experts Yoga Instructors
Graphic Designers Professional Organizers
Health Coaches Real Estate Investors

What if you haven’t worked with someone in my field before?

I have worked with hundreds of clients in many different fields.   If I haven’t worked with someone in your field yet, this may actually be a good thing for you.  Why?  It might be that others in your field are staying very much “inside the box” when it comes to marketing. Often, my clients tell me that the strategies I teach them are strategies that none of their colleagues and competitors are using. As a result, they are able to stand out from the crowd and achieve stellar results where the competition falls short.

How are you different from other marketing or business coaches?

Although we may sometimes touch on more general business-building topics, I am not a one-size-fits-all business coach. I only work with solo entrepreneurs and owners of very small, primarily service-based businesses—I don’t provide consulting to big companies, or to people who work in the corporate realm.  My focus is narrow in that my specific expertise is in using authentic, relationship-focused marketing and Internet strategies to attract more clients, make more money and craft a flexible, freedom-based business.  What this means to you is that you will be tapping into specific, fluff-free expertise tailored to the solo entrepreneur.  My clients get great results and often tell me that they appreciate my fun, genuine, and unwaveringly supportive approach!

What type of person do you work best with?

My products, programs and events are for people who are enthusiastic about and committed to building a successful business that gives them the lifestyle they desire and deserve.

They’re for entrepreneurs like you who want the steps, systems, guidance and encouragement that will lead to more opportunities, more clients and more fun in their business—quickly.

Being very action-oriented and ambitious myself, people know me to work with other ambitious action-takers who want to get started right away and be shown the exact steps to getting their business out there in a big way.

I expect those I work with to consistently take action and avoid making excuses as I guide them to creating a business that they love.  It brings me such joy to work with entrepreneurs who are so committed to their own vision and success!

What kind of person will your products, programs and events NOT work for?

I am actually quite selective with who I work with and I am careful to choose not to coach those who would not be a good fit for my programs.

My products, programs and events are not for those who are in a place of financial desperation.  I have found that those in this position have difficulty focusing on what it is they need to do to build their business. (Understandably so, we’ve all had times of financial stress and struggle!)  If you find yourself here, focus on what you can do in the here and now to alleviate that anxiety.  If that means taking on a temporary job then so be it. Sometimes newer entrepreneurs need to supplement their income in the beginning to get where they want to go, and there’s nothing wrong with that!  Once you have some breathing room, then you can begin turning your attention towards building your business, and I’ll be here to help when you are ready!

In the meantime, I encourage you to sign up for my free weekly e-zine by clicking here.  This will keep you up to date on all the latest tips as well as inspired to continue believing in your dreams.

By subscribing to the e-zine, you’ll also stay in loop about any of my free upcoming teleseminars, which I enjoy packing with lots of meaty, actionable content.

Then, when the time comes, you’ll be much more prepared to work with me one-on-one!

I also don’t work with complainers, chronic excuse-makers or skeptics.  I would hope you understand that it would make for a poor client-coach relationship—after all, I’d imagine you don’t enjoy working with these types of people either!  It can be quite draining and I’d rather focus on my clients moving forward rather than giving constant attention to the things they always believe are holding them back.  We all encounter stumbling blocks of course, but taking personal responsibility for one’s success or lack thereof is a biggie as an entrepreneur.

What is The 6 Simple Steps to Kick Start Your Social Media Success System™ and what is included?

Bringing in consistent new leads and clients from the Internet is a specific process that starts with being very clear on who it is you are trying to reach, what they most need help with, and where to find them.

The System teaches you:

  • How to define your objectives, plan and priorities. It is important to use some simple but effective methods to clarify your strategy, hone in on your personal and professional brand, and identify your most ideal connections so that you know exactly where to spend your time online.  These are the components that will give you a strong foundation on which to build so that you avoid costly mistakes–and instead be seen as a trusted advisor that your audience will be excited to refer others to.
  • How to use a WordPress site as your social “home base.” You can be out utilizing all of the social media tools and platforms in the world, but if you don’t have anywhere to send your friends and followers to outside of those platforms, your efforts will be in vain.  WordPress is a fantastic choice because it makes it easy for anyone to administer his or her own site without needing heavy technical knowledge. You’ll learn how to get your own site up and running right away, analyze its traffic, measure the effectiveness of your marketing, easily optimize your site for the search engines and more.
  • How to leverage specific social media sites to expand your reach and build your brand (time-effectively!) You don’t need to have a presence on every social site under the sun. In fact, you could really sabotage your efforts if you started focusing on building a presence on every social media platform! Talk about exhausting! The most successful people online, the ones that appear to be everywhere, are doing so by way of a few specific, focused strategies. You could call it “social leverage,” and I am going to share with you exactly how you can do this too—and no, it won’t take up all of your time either!
  • How to use your blog to get more traffic and build a community of raving fans for your business. Having a blog is a great step in the right direction if you are looking for ways to dive into social media. Conversations are at the core of what it’s about, after all. However, there is a lot more that you can do once you’ve got your blog up and running. You can think of your blog as a hub connecting all of your social media activities—and you’ll want to encourage visitors to interact with you socially in as many ways as possible. I’ll share with you lots of great ideas for how to best do that.
  • How to create relationships with members of your target market and build a list of ideal clients and customers. Using social media effectively is about facilitating relationships with people who might potentially become 1) your clients or customers; or 2) your strategic alliances/joint venture partners.  It’s easy to get caught up in all of the technical details and jargon involved, but at its heart, it’s really all about people—and building the know, like and trust factor. When you use the best tools to more powerfully and strategically connect with people, that’s when you are able to reap social media’s powerful benefits. You’ll learn how to engage people with exclusive offers and helpful updates, write compelling content that will position you as an expert, and how to automate and delegate to leverage your time and maximize your success.

  • How to turn friends and followers into clients and customers and begin experiencing more money, time and freedom in your business. While social media is a fantastic strategy, it’s only one piece of the puzzle. To achieve the best results, you will want to have a varied mix of marketing tools in play all at once. Online, much of your job centers on driving traffic to your website or blog so that prospective clients or customers can find out more. One of the best ways to increase the chances that someone will eventually buy from you is to build an email list. Social media is an awesome way to drive traffic and build your list, but it is only one way. Using sites like Twitter, Facebook, LinkedIn and YouTube along with the other strategies I teach you in the 6 Steps will maximize your results for more traffic, more subscribers, more clients and more sales.  It’s about pulling new clients in, not chasing after them!

Those are the steps that make up my System, which was born out of the fact that so many entrepreneurs were expressing their frustration at understanding how to market themselves and their business online.

Ultimately, you’ll learn a clearly laid-out, step-by-step plan you can start implementing immediately to begin building a sustainable and successful business online.

Does this truly work?

Yes! When you commit to following the steps, marketing consistently and staying focused on your success, then your business will most certainly soar to new heights.  It’s a great feeling!

Tell me more about what kind of results I can expect.

You can expect to:

  • Get out of information overwhelm and into action
  • Get crystal clear on the exact types of people you want to connect with
  • Reach a lot more ideal prospects, in less time, mainly for free
  • Begin standing out as an expert and leader in your field or niche
  • Create a presence online that magnetically draws people to you
  • Brand your business with your authenticity
  • Set up and administer your own WordPress site—without stress
  • Build a targeted list you can market to over and over
  • Connect easily with your ideal clients
  • Learn methods to find out exactly what your niche wants to buy
  • Get more traffic to your website
  • Create compelling content that brings you more credibility and visibility
  • Leverage your time to make maximum impact without spending all day
  • Be able to measure your results for faster and easier success
  • Promote yourself effectively without feeling sales-y
  • Create a business model that rewards you with more income
  • Turn friends and followers into clients and customers

Can I contact some of your former clients and ask them about what it’s like to work with you?

Absolutely.  Check out the Raves page and read what others have to say.  See their results and reach out to them if you’d like to find out more.

How fast can I expect results?

As I am sure you know, that depends on several factors, including your level of commitment and where you are currently in your business.  However, most people see results within the first couple of months, and often weeks.  These results include new leads, new clients, increased visibility and credibility, and more income, collaboration opportunities and referrals.

How can I make sure that I get the results that I am looking for?

Complete all the “homework” that I give to you. Devote the majority of your time (at least in the beginning) to marketing.  Be consistent and realize there are no overnight successes or in most cases, instant results.  You are planting seeds now that will pay off in the future and there is no one “magic bullet.” Everyone who has committed to implementing the steps I have outlined for them has achieved success–and much quicker than if they had gone it alone without support. Money follows and rewards focused, consistent action.

Will I recoup the investment I make with you?

Yes!  What would even a couple of new clients be worth to you?   In fact, chances are that you’ll make back what you’ve invested many times over.  What you’ll be learning are skills that you can take with you and use over the rest of the course of your business career.

Not only will you be acquiring skills, but you’ll be getting valuable resources, tips, shortcuts and guidance that will help propel you forward much faster than if you tried to figure it all out yourself.  I know you are investing in results, not to get more “shelf help” or information to add to your already overwhelmed brain!

Christine, you are the one I want to guide me on this path.  How can we get going?

Fantastic! I’m honored to help you achieve the success that you’re looking for!

I’ve recently revamped my coaching packages to get you where you want to go even faster.

To begin enjoying more time, money and freedom in your business, let me introduce you to the products and programs I currently have to offer.

1) We recommend that you start with The 6 Simple Steps to Kick Start Your Social Media Success System™. This system has all the foundational pieces you need to create a magnetic online presence, begin connecting with ideal clients, drive traffic to your website, build your list, increase your credibility, boost your visibility, start implementing multiple streams of income, and make more money.  Click here for more details.

2) With your purchase of The 6 Simple Steps to Kick Start Your Social Media Success System™, you’ll receive 30 days of membership for just $1.00 in the Social Media Mastery Club which includes a monthly training call, monthly open Q&A office call-in hours, recordings of every call, a discussion forum, training videos, special discounts and more. After the first 30 days, members continue to automatically receive all of these benefits for a low monthly fee, unless you tell us otherwise. This program gives members impressive results for an extremely affordable price.  Click here for more details.

3) Once you’ve delved into the 6 Steps System™ and benefited from the brainstorming, accountability and community support of the Social Media Mastery Club, get even more in-depth training, coaching and support by joining one of my intensive group coaching programs.  The 6 Simple Steps to Kick Start Your Social Media Success Take Action Group runs for 8 weeks, and I purposely keep the group small in order to provide personalized attention. This program is the  “live” version of what you learn in the 6 Simple Steps product.  You’ll enjoy 8 hands-on training webinars and teleseminars, a private discussion forum and website, weekly progress reports, group e-coaching, and recordings of all calls and webinars.  This is a natural next step if you’re looking for even more personal support as you work through the 6 Steps. Click here for more details.

I’ll also be introducing a longer-term, 6-month group coaching program in 2012, so be on the lookout for that!

4) Are you a high-achiever ready to leapfrog to the next level FAST? I invite those entrepreneurs who want personalized, one-on-one guidance from me to help you implement the strategies that will boost your income and accelerate your success QUICKLY to coach with me privately.

There are several different options available for working with me one-on-one:

  • The Immersion Program (Application only)—The Immersion program is a 6-month coaching program designed for entrepreneurs who need more long-term guidance and support, and who would benefit from more one-on-one access to me. This program includes ten coaching calls, monthly progress reports, a full-day virtual retreat, recordings of all coaching calls and two training products of your choice.  Click here to contact us and learn more.
  • The Mastery Program (Application only)—I work with only a select few private Mastery clients at a time. This exclusive, 12-month private coaching program is designed to deliver a high level of personal attention, coaching, accountability and information so you make powerful decisions and take inspired action towards achieving your unique vision of success. The program includes 22 coaching calls, email access to me via a private address, two retreats (in-person or virtual, your choice), recordings of all calls, and lots of other surprises and goodies along the way. Together, we’ll work on a plan that will help you run your business with much less effort, experience greater levels of confidence, increase your income and open up many more opportunities.
  • In addition, I’ll be helping you to identify your limiting beliefs and self-sabotaging habits so that you can shift them to more empowering beliefs and perspectives. Being able to make these shifts within you will give you unlimited power to create your dream business, and I’ll help you do that, in addition to all of the great online business and marketing strategies we’ll implement during our time together.  Only for the serious entrepreneur who is ready to step up and SHINE as the CEO of her company! Click here to contact us for details on current openings in this program.

  • VIP Coaching Days (Application only)–Ready to move FAST with some intense personal coaching to get you off and running right away?  I hold a limited number of VIP Coaching Days each year. Apply to spend a virtual half or full VIP day with me via phone or Skype video and I’ll coach you personally on your specific business. Or, spend an entire day or two days with me in person just outside Philadelphia.

These private mentoring retreats are your opportunity to:

  • Get super-clear on your target market, your unique marketing message and the specific results you provide for your clients
  • Develop a strategy for pulling in your ideal clients, STEP BY STEP
  • Transform your “money story” so you can break through the blocks that may be preventing you from getting to the next level in your income
  • Revamp your current business model to one that allows you to increase your income without working harder
  • Put systems in place to leverage your time and streamline your marketing efforts
  • Implement multiple streams of income to bring you more money in your business easily and consistently

Together, we’ll focus on strategies that give you back the joy and freedom you were looking for when you went into business in the first place. And you’ll be able to do this all with accountability and personal support from me. Click here to contact us and learn more.

OK, I know where I want to start. What’s the next step?

Wonderful! It’s great to see you taking action. (A sure sign of someone who’s going to be successful!)

You can click on the links above, call us at 856.672.4375, or email my team at info@ShesGotClients.com and we’ll gladly answer your questions. I can’t wait to begin working with you so that you can begin enjoying more money, time and freedom in your business and your life!

I don’t know if I’m ready to get going just yet, how can I sample what you have to offer to make sure it’s right for me?

A great way to get a taste of The 6 Simple Steps System™ is by subscribing to the weekly email newsletter. The newsletter gives you lots of strategies, tools and pointers from our coaching programs. If you’re looking for the best tips on how to market your business, leverage the web and get a lot more clients, you won’t want to miss a single issue. You can subscribe to the newsletter by clicking here.

I have just a few more questions? Can I call you?

Yes, if you need a couple of questions answered, just email my team at info@ShesGotClients.com or call 856.672.4375 and we’ll be glad to talk to you about the different options available to you and explore which one would be the best fit. I’m really excited to begin helping you create the success you so deeply desire!