A few years back, video was referred to as the “next big thing” on the web. Today, I think it is clear to most small business owners that it has definitely already arrived.
In terms of marketing, video can no longer be ignored. If you’ve been waiting to jump on board, the time truly is NOW.
While some people still feel a bit shy about appearing on camera, it’s crucial to understand just how dramatically video can accelerate the “know like and trust” lifecycle.
See, there’s a lot of noise out there on the web, and it’s become tougher and tougher in recent years for consumers and potential clients to separate the gems from the “duds” when they’re seeking out products and services.
Adding video to your marketing mix can be the one thing to tip the scales in your favor as prospects and customers (who are becoming increasingly more savvy and discerning) scour the Internet for the antidote to what keeps them up at night.
Or, maybe being camera shy isn’t an issue for you. Perhaps you’re fully on board with using video in your business, but just aren’t sure how to go about incorporating it. That’s where this week’s video comes in. 
In it, I give you 3 simple ways to WAKE UP your marketing with video, including:
1) Including it on your sales pages or other web pages to enhance your marketing copy (or in some cases, to replace it);
2) Using it to deliver content in a more engaging and visual way;
3) Recording client testimonials to showcase your “social proof” with a lot more impact.
In this age of social media, information traveling at lightning speeds, and the viral nature of sharing video among your networks–it’s time to jump on in (and that’s your to-do.)
What are your thoughts on video? Are you using it in your marketing and have you seen results? If you’re not using it, what’s holding you back? Would love to hear your thoughts in the comments!
Great video, Christine! I am starting to use more video in my marketing and plan to use video to launch some new programs and products. Love all of the ideas you brought up. So many ways to use video! Skies the limit. Thanks – Lisa
Thanks for the comment Lisa! Video is so powerful…can’t wait to see you incorporate even more! You will love the results
Hello Christine, you have got the right stuff regarding today’s Digital Marketing. Nowadays People love to watch videos instead of reading a long article. on the other hand there are many benefits of having video of our services/products etc. First of all , it gives a branding experience and additionally people give much trust to the pictorial information. Although some of the folks get worried while appearing in front of the camera,there are many third party software and tools to make the animated videos(e.g. The Google+ Video) But it would be much great if a real person comes in front of the camera. Thanks Christine for giving some of the must to do Tips while making the Videos! Would love to hear more from you!
Hi Adrian, agreed! I also often tell my clients that if they need to “ease” into using video, doing screenshares, PPT presentations or tutorials are a good way to start. But yes, there is nothing like having the real you on camera.
Thanks for the comment!
Christine, thank you so much for sharing your thoughts. You couldn’t be more right. Video content has helped my business immensely over the years. Video is probably the most engaging tool we have used to gain exposure, whether it is promoting a youtube channel or embedding custom video content on the website. People love a visual experience.